Bookies, Tap Into New Markets by Adding Virtual Sports and eSports Betting Options in Your Sportsbook

Bookies, it’s time to modernize your sportsbook by adding new gambling options for your players. As the sports betting industry evolves, one trend is impossible to ignore: the meteoric rise of virtual sports and eSports. These digital formats have created new opportunities for sportsbooks looking to stay ahead of the curve and attract a broader audience. Whether you’re an established bookie or just starting out, expanding your betting options to include virtual sports and eSports is no longer just an option, it’s a strategic necessity.

Why Virtual Sports and eSports Matter

The Rise of Virtual Sports

Virtual sports are computer-simulated versions of real-world sports events. From football and basketball to horse racing and tennis, these games are powered by advanced algorithms and random number generators (RNGs) to ensure fairness and unpredictability. With 24/7 availability, fast-paced action, and realistic graphics, they provide non-stop betting opportunities, even when live sports are off-season or suspended.

The Explosion of eSports Betting

eSports has evolved into a global phenomenon not just amongst gamers but also amongst gamblers. Titles like League of Legends, Dota 2, and CS:GO draw millions of viewers and generate billions in revenue. With professional leagues, high-stakes tournaments, and a passionate fanbase, eSports represents a massive and rapidly growing market of tech-savvy bettors eager for action.

In turn, it has turned into an explosion as the popularity of eSports betting has increase drastically with gamers and regular gamblers wagering heavily on eSports.

For sportsbooks, both virtual sports and eSports open doors to engage new demographics, increase betting volume, and future-proof their business.

Modernize Your Sportsbook with eSports and Virtual Sports Betting

To effectively incorporate virtual sports and eSports into your sportsbook, you need to understand the basics:

• Virtual Sports: These are simulated events that mimic real sports, with results generated by RNGs. Bettors can wager on outcomes just like they would in traditional sports—but without time constraints or weather delays.
• eSports: This involves betting on the outcomes of competitive video game matches. Bets can be placed on match winners, tournament results, player performances, and even in-game events.

Both formats require different types of engagement than traditional sports betting. Educating your team and your players is crucial to creating a seamless transition.

Step-by-Step: How to Add Virtual Sports and eSports to Your Sportsbook

Adding new betting options involves more than just flipping a switch. Here’s how to integrate these features strategically:

1. Upgrade Your Gambling Platform

Ensure your sportsbook platform can support virtual and eSports betting. This may require:

• Partnering with software providers that specialize in these formats.
• Ensuring mobile responsiveness and intuitive navigation.
• Implementing real-time data feeds for live events and results.

2. Choose the Right Events to Offer

Popular virtual sports to consider adding to your sportsbook:

• Virtual Football: Realistic simulations of major leagues.
• Virtual Horse Racing: Quick-paced races with changing odds.
• Virtual Basketball or Tennis: Ideal for players who prefer fast outcomes.

Top eSports Betting Options to include:

• First-person shooters like CS:GO and Call of Duty.
• MOBA games like Dota 2 and League of Legends.
• Sports games like FIFA or NBA 2K.

Variety is key. Cater to both casual players and hardcore fans.

3. Promote Your New Offerings to Your Clients

Sportsbook Marketing Strategies to Drive Traffic and Engagement

Once your offerings are live, marketing becomes essential. Here’s how to reach and convert new bettors:

Leverage Social Media

Use platforms like X (formerly Twitter), Instagram, and TikTok to:

• Announce upcoming virtual matches or eSports tournaments.
• Share highlights, betting tips, and player stats.
• Run giveaways or contests to boost engagement.

Content Marketing

Create educational and entertaining content:

• Blog posts explaining how to bet on virtual sports or eSports.
• Video explainers or quick guides for new players.
• Infographics comparing traditional and virtual betting.

According to Blind Monkey Media, one of the best digital marketing company in the industry, by becoming a trusted source of information, you’ll boost SEO and brand authority.

Offer Promotions

Entice users with targeted incentives:

• First-time free bets on eSports events.
• Reload bonuses for virtual sports bettors.
• Enhanced odds for high-profile gaming tournaments.

Run Targeted Ads

Use PPC and social ads to:

• Target specific interests (e.g., fans of certain games or sports).
• Highlight the 24/7 availability of virtual sports.
• Emphasize the thrill and speed of digital formats.

Get Involved in Gaming Communities

Join eSports forums, Reddit threads, or Discord servers:

• Share insights (without spamming).
• Sponsor community events or streamers.
• Build relationships with influencers to boost word-of-mouth.

Final Thoughts on Modernizing Your Sportsbook by Expanding your Gambling Options

Virtual sports and eSports aren’t trends, they are the future of betting. By expanding your offerings now, you’re positioning your sportsbook for long-term success in an increasingly digital market.

If you haven’t launched your sportsbook yet, now is the perfect time. Start by reading up on top-rated sportsbook pay per head reviews to find the right provider to power your business.

Stay innovative. Stay agile. And stay competitive by giving your players what they want.