Alibaba Olympics sponsorship promised to bring positive changes to the major sporting event. The Chinese tech giant will deliver technical assistance to organizers, fans, and broadcasters. The 12-year deal is worth several millions of dollars.
The sponsorship deal started in 2017 and will continue until the 2028 Los Angeles Olympics. Alibaba told Korea Sports News that the company is not just putting the Olympic rings to its logo. Instead, they want to use their technology to improve the games. That’s what they had in mind when they applied for a sponsorship with the Olympics.
In the 2020 Tokyo Olympics, Alibaba will provide cloud computing technology to broadcasters, according to the best gambling website. By 2022 Beijing Winter Olympics, Alibaba will introduce new merchandise and ticketing systems that will use digital technology.
Plans for Alibaba Olympics Sponsorship
Alibaba plans to provide better services to organizers by the 2024 and 2028 Olympic Games. Paris and LA games will enjoy all the technology the previous Olympics will have and much more, according to the tech giant.
Alibaba wants to improve sports events with its technology. It worked with FIFA and the International Olympic Committee. Its chief marketing officer Chris Tung said that with hackers targeting anti-doping bodies and the Olympics, cybersecurity is a priority.
When asked about integrity issues concerning Huawei, Tung said that Alibaba has the trust of more than 200,000 brands using its e-commerce platforms Aliexpress and Tmall. New Jersey gambling companies have no issues with Alibaba for now.
Alibaba will test its cloud servers during the Winter Youth Olympics. It serves as a dry-run for the 2020 Tokyo Games that will have the servers route thousands of hours of interviews and action. As a result, cloud servers need to be more efficient and faster. It will continue to improve its services in time for the 2022 Beijing Winter and Summer Games.