ALT Sports Data Partners with X Games
ALT Sports Data announced its partnership with the X Games. The former is a data provider for alternative, action, motor, and emerging sports. At present, it has a monopoly on the official X Games data.
X Games has been a pioneer in action sports events for quite some time, and this move is an attempt to increase viewer engagement and broaden the platform’s reach worldwide. According to X Games’ statistics, the show’s popularity has skyrocketed in the last year, with streaming audiences increasing by 113% and 2.4 million new social media followers.
X Games Aspen, which will be held from January 23 to 25 in Aspen, Colorado, will be the first event to use this betting integration. According to sports betting strategies experts, fans can bet on competitions featuring world-class skiers and snowboarders.
ALT Sports Data and X Games Partnership
In 2026, the X Games introduced a worldwide team-based structure, just the beginning of their plans for future expansion. By 2022, MSP Sports Capital had acquired a controlling interest in the X Games from ESPN. With their financial backing, the X Games League (XGL) would have a worldwide competitive schedule that ran all year.
This project raises athlete remuneration to encourage more people to participate in the X Games. As reported by the business, the games have a yearly prize pool of $2.4 million.
The US sports betting industry has expanded tremendously. It is a good time to introduce betting on the X Games. With a 72% rise from 2021 to 2022, legal sports betting in the US brought in $7.5 billion in income, according to the American Gaming Association (AGA). That’s why many people want to launch a sportsbook in the US.
Fan participation in sports has shifted dramatically, with betting playing a pivotal role. Sports betting has improved the viewing experience by giving fans new options to engage with their favorite games.
Betting on the X Games
With almost $10 billion in revenue, 2023 maintained the same upward trajectory as 2022. When all the data for 2024 are in, analysts predict that the total will be $14.2 billion. The main factors fueling the ongoing gains are partnerships between sports leagues and betting providers, mobile betting platforms, and the growing number of states that have legalized betting.
The sports betting sector has grown into a significant economic and cultural force in places where it is permitted. There’s a good reason so many individuals are interested in learning how to be a bookie.
An increasing number of agreements for ALT Sports Data include the X Games. Abelson Info and ALT Sports Data began working together in October of last year to supply ALT Sports Data’s official pre-match and live odds betting markets for several sporting events. Street League Skateboarding and the World Surf League are among the tournaments.
Athletes Unlimited, a network of women’s professional sports leagues, and ALT Sports Data, a sports betting data distributor, inked a multi-year agreement that same month. Additionally, SMX League and The Curling Group have just signed arrangements with ALT Sports Data.
