The casino, lottery, and sports betting specialist, Scientific Games, broaden its market reach to the US. It has made possible via its Hard Rock International partnership deal. It has been announced the new agreement involving a long-term agreement between both companies.
The deal will see Hard Rock utilize the OpenSports and OpenGaming products across regulated markets in the US. It will be starting in Iowa and New Jersey. As per the reports, the agreement marks a significant milestone too for both companies. It is due to the services that will be rolled out across digital platforms and retail solutions.
Broaden Market Reach with iGaming Expertise
Hard Rock International is instantly recognizable on a global scale. Bettors will not have a hard time knowing where to bet. With the current partnership, it proves that Scientific Games broaden its market reach. It is also a testament to their product development capabilities across iGaming and Sports in the US.
The digital team of Scientific Games has deep expertise across iGaming and sports as well is looking forward to working with Hard Rock. This partnership is also a mutually beneficial partnership extension. Furthermore, this will introduce innovative digital and retail betting products, offering sports betting odds. It will also combine with performance qualities with versatility.
Besides, Scientific Games is one of the leading casino aggregation platforms in the world. The agreement will as well see Hard Rock International tap into an exciting portfolio of games. It is therefore from leading casino games and slot developers.
Hard Rock International to Provide A Next Level Betting
Hard Rock wants to take its offering to the next level. They believe that Scientific Games and its product offering will be the best candidate that fits perfectly.
The company’s sports betting technology is second to none. With most of the matches available are having sports news coverage and is a hit. Moreover, the launch of OpenGaming in New Jersey allows them to expand its already strong casino offering.
The latest deal also builds on the already successful collaboration to offer an “ultimate omnichannel sports betting and iGaming experiences.”